Photo: Lexus
New Media Metrics has released its Leveraging Emotional Attachment for Profit (LEAP) index of most brands and Lexus was placed in first place for most loved car brands.
The LEAP study also got reviewed by Forbes, which made a graph of all the top 25 brands included in the index, which shows that Lexus came on the second overall spot after Apple iPhone (61.2%) scoring 61%. The brand jumped since last year with 18.7%, gaining more popularity and appeal through its new spindle-grille design and smart advertising campaigns.
The outcome of the algorithm used by New Media Metrics is a 0-10 ranking of the emotional attachment that buyers have towards the brands. Those who rank a brand 9 of 10 or higher are the most loyal prospects according to New Media Metrics.
Story via Torque News
The outcome of the algorithm used by New Media Metrics is a 0-10 ranking of the emotional attachment that buyers have towards the brands. Those who rank a brand 9 of 10 or higher are the most loyal prospects according to New Media Metrics.
Story via Torque News
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