Here is another creative campaign form Toyota, supporting New Zealand’s Emirates catamaran racing team which will sail in the American Cup World Series Finals in September.
“Lean with us” is a funny campaign introduced by Toyota New Zealand to show the Emirates team some support from its fans.
How it works? You lean and take a picture of yourself. Why? Because those huge expensive catamarans lean in the race to gain speed... the more, the better. So, the more people that leans and uploads their pictures, the more motivated the sailors will be.
There are even prizes involved in the lean campaign. You have to upload your photo on the official campaign website and you can win a trip to America’s Cup final in San Francisco and places on the official Emirates Team New Zealand support boat for two people.
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