Lancia in Limbo, Will Come Back With a Bang

Lancia Deymos HF concept 1 photo
Photo:; Andrea Bonamore
Most fans of the Italian manufacturer know that Sergio Marchionne is planning to reduce Lancia's lineup to a single model - the Ypsilon, which will be sold only in Italy. That might spell the legendary carmaker's demise at first glance, but a certain report from a Turin newspaper tells otherwise.
Rising like a phoenix from the ashes, that's how one might describe what Fiat's big guy is planning to do with Lancia. The report informs that the Fiat-Chrysler top brass have openly declared that the almost dead automobile company will not remain in its diminished role for too long.

With big bucks going towards the rejuvenation of Alfa Romeo, the other Fiat-owned brand struggling to make ends meet, Lancia's proper resurrection has been postponed for a handful of years. Sergio will start turning the Italian marque around after the makeover of Alfa Romeo, so fingers crossed 2018 will be the year we'll get an all-new Lancia model.

Just think about it - by reducing Lancia to a single model manufacturer operating in just one country, FCA diminishes the financial burden of building more than one slow-selling model marketed in several European markets. During a recent shareholders and trade union delegates meeting in the Piedmont capital, top management made the decision to restart Lancia from its home market. If the plan does not work here, than buh-bye to any hopes for a future Delta Integrale, Fulvia or Thema.

Considering that the Agnelli family is feeling strongly about the survival of Lancia, we sure hope that Fiat's major shareholder will make things happen properly by lobbying for original cars, not the dreadful and sedate rebranded Fiat hatchbacks diehard Lancia fans (and many other gearheads) hate.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories