Design, 3D, animation and live-action studio, Resin, has also provided a range of visual effects, design and colour to six feature films including “Where the Wild Things Are” and “Rogue”.
“The sound for the advertisement was done by Best FX, and all the elements combined result in a photo-real experience that completely embodies the spirit of the Lancer Evolution and its rally-bred heritage,” MMAL says in a release.
The brief for the Mitsubishi advertisement was to show the performance of the Lancer Evolution in a digital format. Resin was inspired by the science fiction mood of “Bladerunner” and, in conjunction with Clemenger BBDO, they were able to conjure an entirely dark city full of neon as the Evolution’s playground.
“The Mitsubishi team and Resin have combined our ideas and efforts to come up with something really special here. To be able to recreate this stunning vehicle with such technical accuracy, and to simulate the movements and abilities of this high performance vehicle, all in CGI, is incredible,” said MMAL’s Vice President of Brand Management, Paul Unerkov.
The Mitsubishi Lancer Evolution (the dreamcar of many racing gamers), is powered by an inter-cooled and turbo charged 2.0-litre DOHC inline four cylinder engine, generating 217 kW (291 horsepower) at 6500 rpm and 336 Nm of torque at 3500 rpm, and is available with a revolutionary Twin Clutch Sport Shift transmission, super all wheel control system and Brembo brakes.
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