One of the lawsuit charges stated that the “brashly, defendants prominently display a large and striking Lamborghini bull-in-shield protected design mark at the entrance of defendants' premises and a Lamborghini protected type mark within defendants' exotic car showroom.”
Lamborghini’s trademark violation action filed in Las Vegas court this past Wednesday also states that dal Toro has been selling “knockoff” products and accessories at its stores. The Italian manufacturer believes that businesses are using an imitation of the traditional Lamborghini trademark for the market leverage, and are utilizing the manufacturer’s trademark for promoting their own business.
“Defendants’ advertisement, promotion and sale of the knockoff products is part of a sophisticated and elaborate scheme to target Lamborghini, to create products that are similar in appearance to well-known Lamborghini products, and to trade upon the goodwill and reputation associated with Lamborghini and its high quality, distinctive product lines, including by deliberately misleading the public and the trade as to the authenticity, source, affiliation or sponsorship of defendants’ operations and products,” the lawsuit says.
Lorenzo Barracco, a manager at Dal Toro,stated that he was unaware of the lawsuit that involved Lamborghini’s trademark violation.
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