Photo: Kia
Never being ones to rest on their laurels, Kia Motors UK Limited have announced a new marketing campaign for 2013 that will focus on the customer reviews their cars have been getting. They say that over 3,000 independent reviews have been added to kia.co.uk/reviews and that the product rating is a whopping 9/10.
Buying decisions have increasingly become dependent on what existing owners say about their cars on the internet, and Kia hopes happy current owners will guarantee happy new ones as well.
The advert carries the strapline ‘Cars which speak for themselves, customers who speak for us’ and uses an animated keyboard wall as a metaphor for the thousands of customer reviews, creating different backgrounds and visuals highlighting the new range of cars, just like you seen in these preview images.
Lawrence Hamilton, Marketing Director at Kia Motors UK Ltd., said “After speaking with consumers, it became very clear how important customer advocacy and peer-to-peer recommendations have become, especially for big-ticket items with longer purchase cycles.”
[YOUTUBE=]http://www.youtube.com/watch?v=lFURlO9bCtM]
The advert carries the strapline ‘Cars which speak for themselves, customers who speak for us’ and uses an animated keyboard wall as a metaphor for the thousands of customer reviews, creating different backgrounds and visuals highlighting the new range of cars, just like you seen in these preview images.
Lawrence Hamilton, Marketing Director at Kia Motors UK Ltd., said “After speaking with consumers, it became very clear how important customer advocacy and peer-to-peer recommendations have become, especially for big-ticket items with longer purchase cycles.”
[YOUTUBE=]http://www.youtube.com/watch?v=lFURlO9bCtM]
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