The best example comes directly from South Korea as Kia will showcase at the 2010 Chicago Auto Show the new Ray concept car. Just as motorauthority.com writes, the car will come in the form of a plug-in concept that will benefit from the addition of several top-notch design components, including a panoramic glass sunroof and LED taillights.
The concept is the creation of Kia Design Center America and is the first preview for a future hybrid concept that might be released under Hyundai's South Korean badge.
Obviously, it's a bit too early to talk about technical details of the hybrid, but more details are expected in early February as the Chicago event will open its doors on February 10.
In separate news, Kia attended the 2010 Consumer Electronics Show (CES) in Las Vegas and showcased seven new technologies that might give us a glimpse into how the future Kia models will look like.
The star of the show was the UVO infotainment system, a technology developed with the help of Microsoft and projected to be incorporated in the 2010 Sorento.
"UVO powered by Microsoft is a breakthrough for in-vehicle infotainment that helps allow drivers and passengers to safely and easily use all of their personal technologies to create personalized in-vehicle communications and entertainment experiences," says Michael Sprague, vice president, marketing, KMA. "Collaborating with Microsoft, Kia Motors is able to offer drivers an experience that will provide our cars with a clear competitive advantage."
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