KIA Launched ‘Go Hamster Go!’ App on Facebook

Kia’s recent advertising campaigns have focused mostly on the Soul, with the Hamster commercial becoming very popular in just a short period of time. Therefore, a “Go Hamster Go!” Facebook application was launched to continue promoting the 2010 Kia Soul urban passenger vehicle.

This application, developed by digital marketing agency Total Immersion in association with marketing agencies Initiative and David & Goliath, marks Kia’s first ever extended reality game and first Facebook application.

“Soul’s energetic personality is a natural fit for this application and helps keep the vehicle top of mind with fans,” said Michael Sprague, vice president, marketing of KMA. “With a significant number of Facebook fans, the Kia Soul continues to be popular in the social media space, and we feel that this is the perfect platform to launch such an application as it hits Soul’s target demographic in a fun and interactive way.”

Facebook users are given the chance to play with the Kia Soul hamsters as long as they have a Webcam-enabled computer. Using facial recognition, the player is using his or her face having a virtual magnet "connected” to his or her forehead.

The magnet is used to grab a hamster as it comes off of a conveyer belt and place into a Soul as an onscreen clock ticks down.

Each hamster wears a colored t-shirt mirroring a Soul paint color (Java, Alien Green, Molten, etc.), and when the player successfully drops a hamster into a Soul, the car turns into that color and drives away, while the next empty Soul arrives.

However, you have to avoid the fish, as they are out to knock off the magnet. The exit window lists the final score as well as the many exciting personalization options the user managed to add to the Soul. Users can post their scores on a Soul leader board as well as challenge friends to compete and beat their scores.
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