KBB: Hyundai and Ford Up, Toyota and Honda Down

Hyundai and Ford have registered a hefty increase in share of market interest in the latest Kelley Blue Book Market Intelligence on-line analysis.The research, which monitored the traffic patterns on the new car information website during the month of May, also showed that favorite brands Toyota and Honda showed a significant decrease in share of market interest.

The top five brands that followed an ascending trend were: Hyundai, Ford, GMC, Kia and Subaru, while the top five declining brands are Toyota, Honda, Pontiac, Dodge and Lexus.

Hyundai share of new-car customer activity has seen a 70 percent increase to 6 percent of the web traffic compared to May 2010, with the expansion driven by the Sonata and Tucson Models. Ford accounts for 10 percent of the new car shopper activity on, with the leading models being the Super Duty trucks, Mustang and Fiesta.

At the other end of the scale we find, Toyota, which has been affected by the massive recall campaigns, but still manages to be the top brand on the website in terms of customer activity, with a share of 13 percent. Honda is in a similar situation: even though the brand holds the second place on, with a 11 percent traffic rating, the brand has registered contantly decreasing market share levels during the past year due to shrinking interest for the aging Civic and steady fuel prices decreasing the demand for eco vehicles, such as the Insight hybrid.

"Many brands we see on the top five upward climbers and bottom five downward decliners list for May 2010 would have been shocking to many consumers and industry professionals if you would have shown them this data just a few years ago," said James Bell, executive market analyst for Kelley Blue Book and  "These results prove how great product supported by strong marketing, along with consumer confidence and excitement about the brand can alter shopper behavior in the relatively short course of only a year."
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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