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KBB Launches Certified Pre-Owned Vehicle Values on its Website

For those of you who are not familiar with the subject, Kelley Blue Book (KBB) is United States’ biggest automotive valuation company. The company has an already established reputation of being a well documented and accurate source for new and used vehicle pricing and information.

America’s largest valuation website recently released a new Certified-Pre Owned (CPO) vehicles section, where potential car buyers can find useful information about CPOs before they decide to purchase one. The website wants to assist consumers when buying a CPO and educate them on the value of a certified program and the premium cost associated with a certified vehicle.

“Publishing the Kelley Blue Book CPO Values will help promote manufacturer-based certification programs as well as the peace of mind it affords consumers,”
said Justin Yaros, executive vice president, product design and development, Kelley Blue Book. “The new CPO section on kbb.com provides comparisons of various manufacturer programs, educating shoppers by showcasing the benefits of each car manufacturer’s certified program.”

The CPO section will have three areas where consumers can learn about what a CPO vehicle is, they can use a comparison tool to discover the program or vehicle they want and view local CPO inventory listings. This website section will be updated on a weekly basis and will have three areas of information: CPO Basics, CPO Research and Ready to Buy.

“Many car shoppers have heard the term ‘certified’ but they aren’t sure exactly what that means, let alone if it is right for them or what they should be paying for a CPO vehicle,” said James Bell, executive market analyst for Kelley Blue Book. “The new CPO section on kbb.com and Kelley Blue Book’s CPO Value take the mystery out of CPO and provide shoppers with all of the tools and advice they need to research and purchase a CPO car.”
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