Jorge Lorenzo Secures Deal with Rockstar

Rockstar Energy Drink enters the world of MotoGP racing with a multi-year sponsorship for the current World Champion Jorge Lorenzo, who hopes for a successful title defense in the 2011 MotoGP racing season. Now that the Spaniard is all fixed up, Yamaha has to get a move on to find a title sponsor following Fiat’s decision to part ways with the team.

"It is a pleasure to secure this sponsorship agreement with Rockstar Energy Drink, and I believe that this is the start to a very close relationship,” said Lorenzo. “I love to be different than the others in my sport and I believe I've got that with Rockstar Energy Drink. This is my first American sponsor ever, and no other rider in MotoGP has an endorsement deal with Rockstar. I am very proud to bring the Rockstar brand into our sport, and I can only hope to offer the same results for 2011 that I delivered last year."

On his way to winning the 2010 MotoGP World Championship title, Lorenzo secured no less than nine victories, seven pole position starts, sixteen podiums, and a record breaking three hundred and eighty three points on his Yamaha M1.

"Jorge is an fantastic brand ambassador for Rockstar, we couldn't be more excited about this deal. Very few things say 'energy' better than MotoGP, and there is no better rider is the series to support Rockstar than Jorge Lorenzo. As we continue to expand Rockstar's international footprint, our alignment with Lorenzo will further propel Rockstar's positioning as a global brand,"
Jason May, EVP Marketing for Rockstar Energy Drink, was quoted as saying in a statement for the press.

The company also supports other action sports including MX, SX, FMX, Off Road Racing, Road Racing, Rally Racing, Rallycross, Snowboard, Snowmobile, Ski, Surf, Skate, Wake, MMA, Boxing, Bull Riding, BMX and BMX Racing.
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