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Join the Quiet Revolution with Lexus and Harrods

Even for a famous luxury brand like Lexus, it must be quite the honor to have a four-window display in what world’s most exclusive stone, Harrods. Shoppers at the company’s Knightsbridge stone will be among the first to enjoy a close-up view of the new CT 200h, until January 15th, 2011.

“Bringing Lexus and the new CT 200h to Harrods across the entire holiday period gives us a fantastic opportunity to present our new luxury hatchback in a perfect environment and to introduce the Quiet Revolution of Lexus hybrid drive. It will help us target key customers who value the quality, attention to detail and unmatched levels of customer service for which Lexus – and of course Harrods – are renowned,” Lexus Director, Belinda Poole, informs us via a press release.

Unlike most such displays, the presentation has been designed so that people can fully access the new full hybrid luxury hatchback, plus its sister RX 450h SUV model that is also on show. The shop will also showcase the latest Mark Levinson audio technology, as featured in a number of Lexus models. After getting to know the new models up close, customers can relax in the Lexus Lounge, which was designed by Lexus with Harrods’ own creative team.

“Our hybrid drive technology is ideally suited to city centre driving, delivering lower emissions with uncompromised performance and comfort. And where the CT 200h is concerned, it is the only luxury automatic available that is exempt from London’s congestion charge,” Poole also explains.

A full sales team will also be on hand at the store if you want to arrange a test drive or to provide further information and immediately forward customer details to the appropriate Lexus Centre via iPads.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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