JLR Looking to Assemble Cars in Saudi Arabia

2013 Range Rover 1 photo
Photo: Land Rover
To be honest, it does not surprise us that Jaguar Land Rover is targeting the Arab market. It’s a huge source of income, and the new Range Rover has been extensively tested on United Arab Emirate roads.
According to Autocar India, the reason is that a large aluminum smelting facility has been built in Saudi Arabia by Alcoa and Ma’aden as a joint venture between the two companies. Aluminum plays a crucial role for both Jaguar and Land Rover, both of whom have integrated this lightweight metal into their chassis-building process. The new Range Rover is reportedly lighter by as much as 420 km (920 lbs), thanks mainly to this metal, and Jaguar’s latest sportscar is also made from aluminum.

“This smelter could make the production of aluminum in Saudi Arabia very competitive. So, taking a really long-term view, if we put an assembly plant there with a large press shop, given our commitment to aluminum in our products, we could have an interesting business case which we are examining today,” said Tata Motors’ chairman Ratan Tata.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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