For some strange reason, Jeep is marketing its vehicle to women, and it’s annoying its male customers by the looks of it. But we’re not at all offended to see beautiful young members of the weaker gender getting their rugged on.
Jeep’s last commercial for the Wrangler had the effect of humbling you. It featured a young girl who, like America, was trying to retake her footing in the world. That made the Wrangler seem dependable and a good place for the family.
But their latest commercial called “Power Within” is much more exhilarating and uplifting. You get back that do-anyting and go-anywhere attitude that people just didn’t seem to want from their vehicles lately.
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