Jaguar wants to cater to the aforementioned needs by introducing a new iPhone and Balckberry application that provides users with business, sport and technology-related news, the digital product being free to download from the iTunes store.
The application, which is being supported by the Telegraph Media Group (TMG), bears the “Driven Intelligence” name and offers users the possibility to personalize all content, allowing them to receive the most important news in an efficient way.
The Jaguar-branded app offers domestic and international news, cricket info, tech & lifestyle articles, the ability to create and update your own stocks and shares portfolio plus business news and features, including the twice-daily Business Bullet through a variety of channels such as live feeds, bulletins, video content or timed update. In addition to that, the app offers special Jaguar content, including news, photos, wallpapers and videos, as well as Jaguar competitions.
"With our three new models challenging perceptions about Jaguar – and winning conquest sales from other car brands - it is a key element of our marketing strategy that we reach out to an audience that may not have considered our vehicles before. We are looking at employing a range of innovative channels that will take content about our vehicles – and the all-new XJ in particular – to the heart of the business community. TMG has created a great app that will take daily news plus reviews and imagery of our striking new cars, straight to the Blackberry's and iPhones of this key audience," said Geoff Cousins, Managing Director, Jaguar UK.
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