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Isuzu Enters the EV Pickup Truck Sector, Tesla's Cybertruck Won't Worry About D-Max BEV

Isuzu D-Max BEV prototype 16 photos
Photo: Isuzu
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The third-generation Isuzu D-Max mid-size pickup truck will soon gain an all-electric version previewed by a concept on display at the 45th Bangkok International Motor Show held between March 27 and April 7 in Bangkok, Thailand's capital and largest city. Alas, the Tesla Cybertruck won't fear it much.
As far as we can tell, Isuzu Motors Limited will introduce the company's first foray into the potentially lucrative EV pickup truck market as a concept. Their first battery electric vehicle – based on the D-Max one-ton pickup truck, will be publicly unveiled at BIMS, but it won't launch there first. Instead, the first region to receive the series-production Isuzu D-Max BEV will be the Old Continent in 2025, followed by Australia, Thailand, and other markets around the world.

Most importantly, as Isuzu previewed its inaugural battery-powered vehicle, which is based on the popular D-Max mid-size pickup truck, the company also revealed the BEV model will retain the payload and towing capabilities of the turbodiesel versions. The new D-Max BEV was created to "meet a broad range of commercial and passenger vehicle needs while retaining the tough underlying performance expected of pickup trucks." However, we think that Tesla's Cybertruck won't fear it because they won't meet in America.

Instead, the Isuzu D-Max BEV will have to deal with the Ford Ranger PHEV, for example, in Europe. As such, it has a full-time 4WD system with Isuzu's newly developed e-Axles at the front and rear, ensuring performance is retained even on rougher roads. The "linear acceleration feel characteristic of BEVs" with minimal noise and vibration plus a high towing capacity will be ensured by the high-power electric motors and "a robust frame and body design, allowing the D-MAX BEV to perform just as well as existing diesel models."

The Japanese company will launch its D-Max BEV in select mainland Europe markets such as Norway in 2025, then introduce it to the UK, Australia, Thailand, and other countries "based on market needs and the maturity of EV charging infrastructure." More importantly, while they only display an Isuzu D-Max BEV prototype at the Bangkok International Motor Show in Thailand, the brand has already committed to certain technical specifications. First and foremost, the full-time 4x4 system is mixed with a Lithium-Ion battery pack with a capacity of 66.9 kWh – it's a bit on the slender side of things, and we also don't know if that's the gross or net (usable) capacity.

Secondly, there are two electric motors good for 40 kW (54 hp) at the front and 90 kW (121 hp) at the rear, with a total output of exactly 130 kW (174 hp) and 325 Nm (240 lb-ft). Again, it's not much, and any Tesla Cybertruck owner would probably laugh their heart out at the sight of such values. However, Isuzu seems confident that its series-production Isuzu D-Max will have a top speed of more than 130 kph (81 mph) with a maximum payload capacity of 1,000 kg (2,205 pounds) and a towing capacity of 3,500 kilograms or 7,716 pounds.
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About the author: Aurel Niculescu
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Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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