But the truth is that more companies (like Polestar) will follow suit in building or outsourcing the production of such smart devices for integration with their vehicles. Concurrently, there are some tech producers, especially from China, that want to make their cars – the infamous Huawei worked in partnership with Chery Auto to develop the Luxeed S7 EV, and this model is said to be even better than a Tesla Model S.
Of course, aside from Xiaomi Modenas and the lot, there is no bigger (click) bait for any smartphone/car fan than Apple's long-rumored, eagerly-awaited, never-ending automotive saga. Dubbed 'Project Titan,' the first whispers about Apple diving into automotive production first emerged back in 2014. Nine years and several billion rumors later, we don't know all that much more about the company's secretive '‘iCar' efforts.
Interestingly, even the rumor mill and the imaginative realm of digital car content creators aren't too confident about Apple's desire or ability to produce an automobile too soon. For example, not long ago, we saw Giorgi Tedoradze, the Georgia-based industrial designer better known as tedoradze.giorgi on social media, try to depict his vision of the Apple iCar.
Nicknamed 'Apple iWay,' this mid-size luxury crossover SUV wasn't even imagined in the near future but rather as a 2027 model year. Of course, if and when available, it would immediately try to become a Tesla killer – much like in the same way, the first in the long line of iPhones spilled the demise of early smartphone creators and their OS-es like Microsoft's Windows Mobile.
Sure, one could argue they might be like iOS and Android, coexisting (peacefully) and trying to snatch the most significant slice of the EV automotive market. Well, the pixel master is keen on fulfilling his unofficial vision, and thus, he comes back to the Apple iCar project from time to time – pitting it against a potential foe in the process.
As such, since the initial release of the digital project, we have seen the virtual Apple iCar get compared to the Tesla Model X, the Mercedes-AMG EQE SUV, as well as the upcoming Polestar 3 crossover SUV – which is, in fact, the sibling of the newly released Volvo EX90. In the end, which one is your favorite, and do you think an Apple iCar or iWay might be able to end Tesla's current dominance?