Photo: Infiniti
The problematic economic situation in Europe has prompted luxury automaker Infiniti be less optimistic about their sales prospects on the Old Continent. Despite claiming they were aiming to sell 100,000 per year, by 2016, that figure is now drifting further and further away, as the company CEO, Johan de Nysschen says.
“There is not a line in the sand that says we have to achieve those volumes by a certain time. We have to meet our volume sales targets in a sensible way.” However, the European zone also included two important markets, which are not normally associated with it: Turkey and Russia, and the optimistic sales forecast included the two countries as well.
Now, with the imminent introduction of Infiniti’s BMW 1-Series and Audi A3 rival, which will be loosely based on the Etherea concept and cheaper than anything else in the range, their sales numbers will still go up, but they are reluctant to say just by how much.
The premium hatchback will be built in the UK, at Nissan’s Sunderland plant. Currently, the company is investing some £250-million ($405-million) into the factory, in order to accommodate the production of 60,000 extra Infiniti-branded cars per year.
Now, with the imminent introduction of Infiniti’s BMW 1-Series and Audi A3 rival, which will be loosely based on the Etherea concept and cheaper than anything else in the range, their sales numbers will still go up, but they are reluctant to say just by how much.
The premium hatchback will be built in the UK, at Nissan’s Sunderland plant. Currently, the company is investing some £250-million ($405-million) into the factory, in order to accommodate the production of 60,000 extra Infiniti-branded cars per year.
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