Indian Apollo Tyres Marketing Department Went Global

Apollo Tyres, a big Indian company, will change the way it operates from January 1. The main difference lies in its marketing department, which will be run by chief marketing officer Marc Luyten, former director, marketing and sales at Apollo Vredestein B V, in Enschede, the Netherlands.

According to the tire manufacturer, Luyten “will spearhead the global marketing efforts of Apollo's key product brands,” while being assisted by a team of product managers responsible for each brand. This marketing structure will include Apollo Tyres India, Dunlop Tyres in South Africa and Vredestein Banden.

"The acquisitions resulted in a portfolio of strong product brands in the Apollo stable which command a high demand in regions of the world, outside their home markets," the firm said. "The team under Marc Luyten will be focusing on enhancing each product brand's position across the globe, both with automobile manufacturers and in the replacement market."

Apollo managing director Neeraj Kanwar said: "In a rapidly growing organisation like ours, Marc Luyten and his team will be bringing in the much-needed synergy across locations, and adding enormous value by building each of these product brands with their distinctive value proposition."

Marc Luyten will now be based in Brussels and he will report directly to Kanwar, just like the marketing team based at the company headquarters in Gurgaon. "Moving into a true global company now brings all of us around the world phenomenal opportunities," said Luyten.