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If Pickup Trucks Were a Thing for Ultra-Luxury Brands, Would You Buy Them?

What If ultra-luxury pickup trucks renderings by carnewsnetwork 10 photos
Photo: carnewsnetwork / Instagram
What If ultra-luxury pickup trucks renderings by carnewsnetworkWhat If ultra-luxury pickup trucks renderings by carnewsnetworkWhat If ultra-luxury pickup trucks renderings by carnewsnetworkWhat If ultra-luxury pickup trucks renderings by carnewsnetworkWhat If ultra-luxury pickup trucks renderings by carnewsnetworkWhat If ultra-luxury pickup trucks renderings by carnewsnetworkWhat If ultra-luxury pickup trucks renderings by carnewsnetworkWhat If ultra-luxury pickup trucks renderings by carnewsnetworkWhat If ultra-luxury pickup trucks renderings by carnewsnetwork
If you think about it, the automotive industry's landscape is unlike anything we have ever seen before: 1,000+ horsepower EVs are daily drivers, sports cars and sedans like the Porsche 911 Dakar or Toyota Crown have become 'crossovers,' and pickup trucks are virtually everywhere. Emphasis on almost and virtually, by the way.
In fact, there is one sector where these former workhorses, now turned work-and-play adventurers, can't seem to break through. Cadillac and Lincoln tried and quickly failed; Mercedes-Benz also gave it a go and gave up just as fast, and the list could go on. Indeed, although crossovers and SUVs have successfully reached the ultra-luxury stratosphere with Cullinan, Purosangue, Urus, DBX, and more, pickup trucks have yet to arrive.

Sure, you could say that models like the GMC Sierra Denali Ultimate or Toyota Tundra Capstone strive to achieve a balance while costing an arm and a leg, but we haven't seen any more premium brands taking a swing at the niche for a while. No worries, the imaginative realm of digital car content creators is here to help us understand exactly why an ultra-luxury pickup truck is such a bad idea in the first place.

The (sometimes) virtual automotive artist behind the carnewsnetwork moniker on social media is back with a fresh installment for the 'What If' CGI series. It has been a while since the pixel master cooked something like this, but probably encouraged by the recent AI-designed string of LEGO car sets, now there's also a series of pickup trucks from exotic brands.

The first one is a Ferrari Ute, of course, and it doesn't strike an outstanding balance between the supercar look of the front fascia, the plastic-clad underbody, and the short box perched at the back. Secondly, we have an Aston Martin coupe utility, and this one would look great if we were discussing a next-generation grand tourer instead of another Ute.

Curiously, the Bentley double cab is more or less logical because the British gents could take their hounds in the back of the vehicle when hunting. Bugatti doesn't feel at home on a trail, even though the virtual artist respected the brand's well-known styling, and the Koenigsegg probably doesn't even have a real bed – just massive wheel clearance and humongous all-terrain tires.

The AI-generated design project for a Lamborghini pickup seems apt for The Walking Dead if they had time to tinker around instead of fighting zombies, the McLaren idea feels like a half-baked Hot Wheels toy, and the Nissan GT-R seems like a curious case of half-baked coupe utility. On the other hand, the Rolls-Royce Cullinan pickup truck is even better than the Bentley above, as its boxy design works great with traditional double cab attire.


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About the author: Aurel Niculescu
Aurel Niculescu profile photo

Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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