With the Santa Fe ready to set wheels on American soil, Hyundai could not have missed the chance to put its best foot forward during the NFL Conference Championships this weekend. So here is the SUV starring in the "Viking" video ad.
Hyundai will air a video ad that is made by Oscar-nominated film and TV commercial directors Will Speck and Josh Gordon, both of them known for their work on the GEICO Cavemen commercials. Furthermore, the campaign set to run on social media was directed by Cannes-shortlisted marketing specialist Nicolas Gordon.
The video will be on TV as well as on social media during the games that bring the Kansas City Chiefs face to face with the Baltimore Ravens and the Lions in front of the San Francisco 49ers on Saturday, January 28.
The 60-second ad running during the championship games will kick off the first national advertising campaign for the 2024 Santa Fe. After this weekend, Hyundai will run 60-, 30, and 15-second spots throughout the year during sports events and across multiple broadcast, radio, social, and digital media platforms.
The shortest versions of them will bring the HTRAC all-wheel drive to the spotlight, as well as the rear cargo space, panoramic display, towing capabilities, and the comfort of the third row that the seven-seater offers.
The short film is called "Vikings" and shows what seems to be a Viking family in the wilderness in the company of their Hyundai Santa Fe. But a phone call turns them back into the contemporary family that they actually are for a short while. The soundtrack of the advertising video is Heart's Barracuda from the 1970s.
The ad explains that the Santa Fe elevates everyday experiences, encouraging drivers to embrace their Viking spirit and transforming the ordinary into the extraordinary. And that should happen, according to Hyundai, whether the owner goes on an adventure with the family at the end of the week or just runs errands around the city from Monday to Friday.
Furthermore, the campaign intends to show that the Korean model is just as capable on and off the road. It also has the mission to remind those who get lost in day-to-day worries, errands, sports practices, and everything in between that there is more to life than all of these. Hyundai will not be advertising during the NFL final on February 11.
The national advertising campaign kicks off just days after Hyundai announced the pricing for the new-generation model. The revamped Santa Fe, revealed at the Los Angeles Auto Show in November 2023, starts at $33,950 plus a $1,395 destination fee, which is more than $5,200 over its predecessor.
But the extra money brings the extra features along with the upgraded capabilities and modern angular design that makes the vehicle look like a monolith on wheels.
Hyundai is inching closer to the moment of the Hybrid and XRT versions’ launch, set to take place in April of this year. The Santa Fe Hybrid will come with a 1.6-liter turbocharged engine and an electric motor, which will generate 231 horsepower (235 metric horsepower) and will be mated to a six-speed automatic transmission.
Meanwhile, from the XRT, we can expect enhanced off-road capabilities provided by the larger 30-inch tires, raised suspension, and, subsequently, higher ground clearance (1.3 inches/33 millimeters more) for a starting price of $40,500.
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