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Hyundai Launches Blue Link, OnStar Rival

Remember late December when Hyundai rolled out a teaser with the upcoming Veloster and mentioned that the new model will be equipped with a so-called Blue Link system? At that time, we suggested that this could be some sort of infotainment system and it seems like we were partially right. Hyundai today launched the Blue Link in-vehicle telematics platform that includes more than 30 connectivity functions and safety services, just like the OnStar package offered by General Motors on most of its models. Hyundai Blue Link will be available in the future on all models produced by the South Korean carmaker and will debut on the Sonata and the Veloster 3-door coupe to be launched later this year. “Blue Link combines safety, service and infotainment into a complete package that works to both help simplify Hyundai owners’ lives and reduce distracted driving,” said Barry Ratzlaff, director of customer satisfaction and service business development, Hyundai Motor America. “We’ve carefully studied how drivers rely on smart phones and navigation systems as an innovative link to the outside world. Blue Link brings that seamless connectivity directly into the car with technology like voice text messaging, POI web search download, turn-by-turn navigation, and monthly vehicle reporting. Our agent-assisted advanced voice recognition system offers a 21st century solution to performing POI searches in the vehicle. This unique and innovative approach enables Hyundai to deliver fast, accurate searches and downloads of POIs to vehicles without the unnecessary costs of traditional operator-only type systems of our competitors.” Here is the complete feature list of the Blue Link system, as provided by Hyundai: Blue Link Assurance package:
* Automatic Crash Notification (ACN) and Assistance – Provides immediate assistance when an accident occurs and an airbag is deployed. In this event, an ACN signal, containing customer and location information, will automatically be transmitted to the response center. Upon receipt of the signal, a response specialist will attempt to establish voice communications with the vehicle occupants and forward any pertinent information to emergency services.
* SOS Emergency Assistance – Customers request emergency 911 assistance by pressing the dedicated SOS button in the vehicle. This action transmits vehicle information and location to specially-trained response specialists, who assist in coordinating the dispatch of appropriate emergency assistance to the customer. The response specialist remains on the line with the customer until advised assistance has arrived.
* Enhanced Roadside Assistance – Enables customers to contact Roadside Assistance via a single in-vehicle button-press. Vehicle information (including location) is automatically transmitted to a response center, enabling the specialist to dispatch assistance more quickly and efficiently for vehicle assistance and retrieval.

Blue Link Essentials package:
Remote Access:


* Remote Door Lock/Unlock – Enables locking or unlocking vehicle doors via a toll-free number, owner’s website, or mobile phone application.
* Remote Horn and Lights – Enables activating the horn and/or lights via a toll-free number, owner’s website, or mobile phone application.
* Panic Notification – Notifies customers when the panic button on their vehicle key fob has been activated, signifying when a family member or other vehicle occupant may be in danger. Notifications are configured online and occur via email or text message.
* Remote Vehicle Start – Enables customers to start the vehicle via owner’s website or toll-free number, or mobile phone application.

Convenience:

* Alarm Notification – Notifies customers when and where the vehicle alert is activated via a text message, email or an automated phone call.
* Quick Tips – Provides quick reference assistance for primary vehicle feature location and function.
* Location Sharing – Enables sending vehicle location to select friends and members of social networking sites, including Facebook – directly from the vehicle.
* Voice Text Messaging – Enables hands-free text messaging to SMS text recipients, including the ability to initiate text messages, rather than only respond to messages, as with some competitive systems.

Vehicle Self Diagnostics:

* Automated Diagnostic Trouble Code Notification – Provides explanation and repair assistance using vehicle data and off-board diagnosis capabilities to better inform the customer of vehicle trouble alerts. A combination of in-vehicle display alerts and guided voice messages provides customers with additional instructions (information also sent to the customer’s preferred dealer to assist with the repair process).
* Maintenance Alert – Notifies customers via website, email or SMS message that an upcoming service is due at various thresholds leading up to the event. Configured online, the alerts explain what is included in particular maintenance intervals.
* Recall Advisor – Provides all pertinent recall information should a recall be initiated.
* Web Vehicle Diagnostics – Provides a report of vehicle diagnostics, eco-coach performance and other important information in a monthly email report and web page update, starting 30 days after registering with the Blue Link service.

Theft Protection:

* Stolen Vehicle Recovery – In the event a customer’s vehicle is reported stolen (and a stolen vehicle report has been filed with the appropriate police department), the response center can provide assistance to the police in an attempt to recover the vehicle.
* Stolen Vehicle Slowdown – Used with Stolen Vehicle Recovery, this enables law enforcement to gradually reduce the engine power of the vehicle, thus slowing it down to safe levels. A warning will be transmitted to the driver prior to the slowdown procedure.
* Vehicle Immobilization – Used with Stolen Vehicle Recovery, this enables law enforcement to send a signal to the vehicle which immobilizes the engine management system, thus preventing startup. This capability is only valid when the ignition is off, but the command can be saved by the engine ECU for later immobilization if the vehicle is on or in motion at the time of signal transmission.

Safeguard:

* Valet Alert – Enables alert via text message or automated phone message when the customer’s vehicle moves beyond a prescribed region.
* Geofence – Enables monitoring vehicle movement in and out of pre-defined regions configured on the owner’s website. When the vehicle enters or leaves a designated region, the customer is notified by email, text message or automated phone message.
* Speed Alert – Notifies the customer via email, text message or automated phone message when their vehicle exceeds the specified speed threshold established on the owner’s website. High value for parents of teen drivers and fleet customers.
* Curfew Alert – Notifies owners if the vehicle is being used outside a pre-determined time interval. Alerts are configured online and sent via text message and/or automated phone message.

Blue Link Guidance package:

* TBT (Turn-by-turn) Navigation Service – Turn-by-turn navigation guidance provided for downloaded Points of Interest. Both visual and audio guidance is provided.
* POI Web Search by advanced voice recognition system and download – Enables Point-of-Interest searches using an automated voice system. Results can be downloaded to the vehicle navigation system. Live operators provide additional support, if needed.
* Daily Route Guidance with Traffic Condition – Enables customers to pre-define several routes to a common destination and receive a regularly-scheduled traffic alert for traffic delays along those routes. Results include flow and incident data, along with "Fastest Route" recommendation.
* Traffic – Provides traffic information surrounding the customer’s vehicle and in the nearby area, based on preferences established using the owner’s website.
* Gas Station Locations and Gas Prices – Locates gas stations by price, brand or fuel type from the vehicle. Results are played back via automated voice, and can be downloaded to the vehicle’s navigation system.
* Eco-Coach – Tracks the customer’s driving performance habits (MPG and CO2 emissions) on a continual and historical basis. Results and environmentally responsible driving recommendations are provided on the owner’s website.
* Restaurant Ratings – Provides restaurant ratings for local restaurants with address download for turn-by-turn navigation or onboard navigation.
* Weather – Provides weather forecasts and alerts for the immediate area or for customer-defined locations within the owner website. Alerts also appear during navigation routing.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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