The Japanese automaker is fashionably late on the US automotive market at a number of jamborees. For example, it's only now starting the assault on the EV sector with help from GM, and the Civic Hybrid waited until the mid-cycle refresh to attack Toyota's Corolla Hybrid.
While it sold a load of cars, SUVs, and even some trucks last year, with American Honda finishing 2023 with a tally of 1.3 million units - up 33% - there are some voices that claim things could be even better. Honda, too, is confident its namesake brand will post the 1.3 million figure alone this year while Acura tops 150k deliveries, and it's all thanks to the upcoming novelties.
Honda will present the all-electric Prologue and the CR-V Fuel Cell Vehicle, a refreshed Odyssey minivan, plus the updated Civic alongside the all-new Civic Hybrid coming to prop electrified sales alongside the popular CR-V Hybrid and Accord Hybrid. Acura, meanwhile, will introduce a new entry-level CUV alongside the base Integra, start sales of the all-electric ZDX, and treat the RDX with a slew of upgrades while the best-selling MDX will feature "significant enhancements."
So, they're both covered in the passenger car and crossover SUV departments and – although they're obviously late for the party – even the EV sector has something to root for. But aside from the Ridgeline, there's nothing coming from the beloved truck direction. No worries, the imaginative realm of digital car content creators will easily take care of that. Vince Burlapp (aka vburlapp on social media or burlappcar.com) is a prolific virtual artist who loves to dream of all the latest models across the wide-ranging automotive realm – and his latest Honda idea comes in the form of an EV unibody compact pickup truck.
Think of it as a hypothetical preemptive strike against the likes of Hyundai Santa Cruz and Ford Maverick, as well as the rumored unibody pickup truck models from automakers like Ram, Toyota, or Subaru. This is a full-blown EV model, though, as imagined by the pixel master, so it will be significantly more sustainable than the ICE-only Santa Cruz or even the electrified Maverick hybrid if Honda ever makes it real. As for the platform, maybe they should discuss with GM how to derive the BEV3 and Ultium technology for something about as large as the Ford Maverick.
After all, GM is using the BEV3 platform as a highly modular option that can underpin various models, from the Cadillac Celestiq to the Chevy Equinox EV and everything in between. Alternatively, Honda could easily consider using internally developed EV powertrains from the upcoming 2026 Honda 0 Series. Either way, we really hope that the Japanese automaker dares to make the EV leap into many different segments as soon as possible.
Honda will present the all-electric Prologue and the CR-V Fuel Cell Vehicle, a refreshed Odyssey minivan, plus the updated Civic alongside the all-new Civic Hybrid coming to prop electrified sales alongside the popular CR-V Hybrid and Accord Hybrid. Acura, meanwhile, will introduce a new entry-level CUV alongside the base Integra, start sales of the all-electric ZDX, and treat the RDX with a slew of upgrades while the best-selling MDX will feature "significant enhancements."
So, they're both covered in the passenger car and crossover SUV departments and – although they're obviously late for the party – even the EV sector has something to root for. But aside from the Ridgeline, there's nothing coming from the beloved truck direction. No worries, the imaginative realm of digital car content creators will easily take care of that. Vince Burlapp (aka vburlapp on social media or burlappcar.com) is a prolific virtual artist who loves to dream of all the latest models across the wide-ranging automotive realm – and his latest Honda idea comes in the form of an EV unibody compact pickup truck.
Think of it as a hypothetical preemptive strike against the likes of Hyundai Santa Cruz and Ford Maverick, as well as the rumored unibody pickup truck models from automakers like Ram, Toyota, or Subaru. This is a full-blown EV model, though, as imagined by the pixel master, so it will be significantly more sustainable than the ICE-only Santa Cruz or even the electrified Maverick hybrid if Honda ever makes it real. As for the platform, maybe they should discuss with GM how to derive the BEV3 and Ultium technology for something about as large as the Ford Maverick.
After all, GM is using the BEV3 platform as a highly modular option that can underpin various models, from the Cadillac Celestiq to the Chevy Equinox EV and everything in between. Alternatively, Honda could easily consider using internally developed EV powertrains from the upcoming 2026 Honda 0 Series. Either way, we really hope that the Japanese automaker dares to make the EV leap into many different segments as soon as possible.