Honda Access Europe Promotes the New Civic and Its Upgrades

Honda Access Europe, the Japanese carmaker’s parts and accessories division has announced a “suite of Digital assets to compliment and promote their exciting range of products” for the new hatch for the Old Continent - the Civic that was introduced last week at the 2011 Frankfurt Auto Show.
The digital offering required the creation of marketing tools for the "all new" Honda Civic 2012 accessory catalog. This comprises an array of products, parts and equipment packs, ranging from the newest design in alloy wheels to Hi-tech SD Sat-Nav systems.

Saddington Baynes’ creative team set out to build a consistent look and feel, at the same time ensuring the user can experience and identify the accessories available for their new vehicle and with a wide range of platforms this was no small task. In addition, the list of requirements included an iPad app and on-screen animations followed by an online micro-site, mobile application and high resolution animation, launched during the 2011 Frankfurt Motor Show.

"With demand for integrated campaigns and content that spans multiple platforms becoming a client’s primary focus, future growth in this market for brands such as Honda is vital. We feel that Saddington Baynes are uniquely placed to provide this. The Saddington Baynes digital team created what can only be described as an exciting fusion of design & excellent user experience in an engaging and responsive environment and we’re looking forward to developing many more integrated campaigns for new and existing clients in the future,” concludes Duncan Hart, Head of Digital at Saddington Baynes
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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