Godzilla Developed an Appetite for Fiat 500s

The 30-second spot features a berserk Godzilla rampaging the streets of New York City, targeting anyone driving a Fiat vehicle. Even though the pop culture icon conceived as a metaphor for the effects of nuclear weapons usually feeds on fish and other sea creatures, its diet also includes an assortment of Fiat 500s, including the spacier 500L.

“As one of the year’s most-anticipated films prepares to hit movie screens, we want to think big like the Fiat 500L, and what’s bigger than ‘Godzilla,’” said Olivier Francois, chief marketing officer of the Chrysler Group and head of the Fiat brand. “There’s no escaping that whether appetites run for a sporty Fiat 500C, the small-but-wicked Abarth or the four-door Fiat 500L, there is a FIAT for every taste.”

Nice wordplay there, Olivier. Created in partnership with Dallas-based The Richards Group, the commercial's visual effects were created by the same team responsible for bringing Godzilla to life in the film.

Currently, the Italian brand sells a selection of five different 500 models in the United States: the basic 500 in fixed-roof or convertible flavor, the 500e plug-in hybrid, the family-oriented 500L and, of course, the Abarth.

We remind you that the updated 2015 Fiat 500 comes with a new seven-inch display, while Abarth 500 models will be offered with an optional six-speed Aisin automatic gearbox starting this July.