The 14th of February, 2014, is the day I'll remember as a turning point for European A-segment cars in general and those that have the latin spirit in particular.
All the marketing teams working for automakers across the continent have worked hard to show they too know about that magic moment between two people, be they a month-old couple who met on New Year's Eve or a married one with memories and traditions.
But from all that I've seen today, Fiat's ad is the boldest and most fantastic. La Dolce Vita meets the corporate couple, who for a brie moment rekindle their love during a lunch break. The urgency and thrill of the "quickie" between two people in love, fast and powerful emotions mix with the first glimpses of spring.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
Would you like AUTOEVOLUTION to send you notifications?
Google News