Photo: Chevrolet
General Motors has announced plans to drop Chevrolet as a mainstream brand in Europe by the end of 2015 in an attempt to revive struggling German manufacturer Opel and its British-based Vauxhall division.
“Beginning in 2016, GM will compete in Europe’s volume markets under its respected Opel and Vauxhall brands. The company’s Chevrolet brand will no longer have a mainstream presence in Western and Eastern Europe, largely due to a challenging business model and the difficult economic situation in Europe,” GM said in a statement.
In other words, Chevrolet will continue to sell “select iconic vehicles” such as the Corvette and the Camaro in Western and Eastern Europe. However, most Chevrolet models now available across Europe will still be offered in Russia and the Commonwealth of Independent States beyond 2015.
“Europe is a key region for GM that will benefit from a stronger Opel and Vauxhall and further emphasis on Cadillac,” said GM Chairman and CEO Dan Akerson. “For Chevrolet, it will allow us to focus our investments where the opportunity for growth is greatest. This is a win for all four brands. It’s especially positive for car buyers throughout Europe, who will be able to purchase vehicles from well-defined, vibrant GM brands.”
In other words, Chevrolet will continue to sell “select iconic vehicles” such as the Corvette and the Camaro in Western and Eastern Europe. However, most Chevrolet models now available across Europe will still be offered in Russia and the Commonwealth of Independent States beyond 2015.
“Europe is a key region for GM that will benefit from a stronger Opel and Vauxhall and further emphasis on Cadillac,” said GM Chairman and CEO Dan Akerson. “For Chevrolet, it will allow us to focus our investments where the opportunity for growth is greatest. This is a win for all four brands. It’s especially positive for car buyers throughout Europe, who will be able to purchase vehicles from well-defined, vibrant GM brands.”
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