After last week we told you that The General was pulling out of its $10 million ad campaign on Facebook, the automotive conglomerate is now pulling out of yet another un-lucrative marketing system. Unexpectedly, according to Free Press, GM’s Motors Global Chief Marketing Officer Joel Ewanick has confirmed that the company will be pulling out of next year’s Super Bowl.
“We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can’t justify the expense,” Ewanick said in a statement regarding the 2013 Super Bowl.
Earlier this year, General Motors ran four different campaign. One promoted the Silverado truck and it’s survival of the apocalypse, anther the strength of the new ATS sedan at the “Green Hell”, and the last focused on the Camaro and Volt.