GM Negociating with Google to Develop Ford/Microsoft SYNC Rival

General Motors is negotiating with Internet search giant and new smartphone marketer Google to develop in-car telematics able to compete with Ford and Microsoft's Sync/MyFord systems, according to sources quoted by Truck Trend.

These sources say Google would sell its Android operating system for in-car use. This operating system supports Google's Android smartphone, the new competitor to Apple's iPhone.

Like Sync, Google's Android would allow GM customers to pair their vehicles with almost any brand of smartphone.

While Android would make GM a serious competitor for Ford's popular Sync, recently expanded into a set of services now called MyFord, MyMercury, and MyLincoln, the Google deal could bring an advantage to GM.

For example, Android could allow GM vehicle owners to open, start and adjust their cars and trucks, something Microsoft hasn't done for Ford. Google would also allow better two-way communication between a smartphone and the car. Google's operating system also would render useless GM-owned OnStar's turn-by-turn navigation system, because Android would use its own GPS map navigation. This could be a sticking point in negotiations between Google and GM.

If the report turns out to be accurate, a GM-Google partnership could provide for one of the most anticipated four party rivalries in the industry, with GM and Ford squaring off with the help of already intense rivalries existing between Microsoft and Google.

Ultimately, the partnership could provide for a renewed sense of urgency for Ford and all other automakers to remain vigilantly committed to continuous development of advanced telematics interface systems. Truck Trend estimates that confirmation from either GM or Google is unlikely to appear earlier than 2011.
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