GM Announces 2013 as Year of the Truck!

While GM may have concentrated on small and fuel-efficient cars in 2012, with offerings like the Chevy Volt, the Chevy Spark EV and a whole slew of other green-orriented models, they have announced that 2013 is going to be a year in which they will focus on trucks and SUVs.
GMC Sierra 1 photo
Photo: GM
They expect to update 80% of their entire lineup of products, by the end of 2013 - trucks and SUVs included. So, we can expect a new Chevrolet Tahoe and Suburban, GMC Yukon and Cadillac Escalade which will be launched as 2014 models, by the end of 2013 or in early 2014. All of the aforementioned models will share much of the running gear with the newly-released Chevrolet Silverado and GMC Sierra pickup trucks.

According to GM North America President, Mark Reuss, "The market is very dynamic, and we are going to have a life cycle plan on every product that we put out there that's going to be much shorter in terms of change [ . . . ] I would say we'll have very compelling powertrain choices that continue to evolve early in the life cycle of this truck."

By very compelling powertrain choices, he is probably referring to the addition of diesel power to the range of engines of some of their offerings - the Chevy Cruze will be getting its diesel first, in the first quarter of 2013.

Story via The Detroit Free Press
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories