Thanks to its more youthful looks and smaller price tag, the new Ghost model is doing very well for the company. The four door saloon now accounts for around three-quarters of Rolls’ sales. The strong figures have been driven by increased demand from emerging markets like China and Russia, as well as the US. Eighty per cent of its buyers are new to the brand, while Ghost buyers are 10 years younger on average than Phantom owners.
Thanks to the strong demand, the manufacturer is working on three new versions of the recently launched Ghost. A stretched version, a drophead coupe and a coupe are all expected to be ready in the next three years. The stretched out Ghost is expected to come first, with the extra length being added behind the B-pillar. The coupe and convertible will both come in two-door form and should arrive in 2013. The British carmaker also wants to introduce a hybrid version of the Ghost.
Sales in the Asia-Pacific region have increased a staggering eight times, while in the US 360 percent more Rolls Royces have been shifted. The company managed to sell 500 new cars in China in the first 10 months of this year, compared to under 100 for the entire last year. The UK saw a more modest increase of just 50 percent, with the rest of Europe buying 250 percent more cars.
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