Photo: kelsonik / Instagram
Genesis Motor, the luxury brand of Hyundai Motor Company, is quite young – the independent marque was envisioned as far back as 2004 but ultimately became a separate division in late 2015.
It took another couple of years before launching its first standalone model – the Genesis G90 flagship sedan appeared in 2017. Currently, it has the G70, G80, Electrified G80, and G90 sedans on offer, along with the GV60, GV70, Electrified GV70, and GV80 crossover SUVs. That's quite a big batch in such a short span of time, right?
Well, as it turns out, they didn't stand idle in terms of concepts either – starting with Vision G in 2015 and continuing with New York in 2016, GV80 in 2017, Essentia in 2018, Mint in 2019, X in 2021, X Speedium Coupe and X Convertible in 2022. Now, they're doubling down on the prototype experience for the 2024 New York Auto Show, which kicks off later with the press days before the general public has open doors between March 29 and April 7.
Alongside Hyundai, which is bringing the refreshed 2025 Tucson SUV and Santa Cruz pickup truck to the NY Auto Show, Genesis is on the show floor with no less than three concepts – the GV60 and GV80 Magma plus the big and stylish Neolun. The GV60 and GV80, dressed in orange, are a preview of Genesis' new performance sub-brand called Magma.
For sure, they will soon reach series production after they celebrate the marque's launch in New York City. As for the Neolun, this one is a bit trickier to foresee. For starters, while the name suggests otherwise, this prototype is very much in line with the 'X' series of concepts, especially the X Speedium Coupe and X Convertible. However, the rumor mill believes it's not just a design study that presents a new styling direction for Genesis but actually a potential preview for an upcoming GV90 three-row flagship SUV that would battle the quirky BMW X7 all over the world.
As such, it is no wonder that it attracted a lot of attention, and even the imaginative realm of digital car content creators has taken notice. More precisely, Nikita Chuicko, the virtual artist better known as kelsonik on social media, thinks now is the right CGI time to play with the latest Genesis prototype and thoroughly upgrades the Genesis Neolun concept car with a bunch of new colors, including a series of dual-tone options, plus a humongous set of 26-inch aftermarket wheels from Brixton Forged.
So, which ritzy shade would you like to see in reality on the Genesis Neolun concept? Also, do you think the South Korean brand is preparoing to put into action the new conceptual styling on a potential GV90 flagship three-row crossover SUV?
Well, as it turns out, they didn't stand idle in terms of concepts either – starting with Vision G in 2015 and continuing with New York in 2016, GV80 in 2017, Essentia in 2018, Mint in 2019, X in 2021, X Speedium Coupe and X Convertible in 2022. Now, they're doubling down on the prototype experience for the 2024 New York Auto Show, which kicks off later with the press days before the general public has open doors between March 29 and April 7.
Alongside Hyundai, which is bringing the refreshed 2025 Tucson SUV and Santa Cruz pickup truck to the NY Auto Show, Genesis is on the show floor with no less than three concepts – the GV60 and GV80 Magma plus the big and stylish Neolun. The GV60 and GV80, dressed in orange, are a preview of Genesis' new performance sub-brand called Magma.
For sure, they will soon reach series production after they celebrate the marque's launch in New York City. As for the Neolun, this one is a bit trickier to foresee. For starters, while the name suggests otherwise, this prototype is very much in line with the 'X' series of concepts, especially the X Speedium Coupe and X Convertible. However, the rumor mill believes it's not just a design study that presents a new styling direction for Genesis but actually a potential preview for an upcoming GV90 three-row flagship SUV that would battle the quirky BMW X7 all over the world.
As such, it is no wonder that it attracted a lot of attention, and even the imaginative realm of digital car content creators has taken notice. More precisely, Nikita Chuicko, the virtual artist better known as kelsonik on social media, thinks now is the right CGI time to play with the latest Genesis prototype and thoroughly upgrades the Genesis Neolun concept car with a bunch of new colors, including a series of dual-tone options, plus a humongous set of 26-inch aftermarket wheels from Brixton Forged.
So, which ritzy shade would you like to see in reality on the Genesis Neolun concept? Also, do you think the South Korean brand is preparoing to put into action the new conceptual styling on a potential GV90 flagship three-row crossover SUV?
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