A thing worth mentioning is that General Motors aims to shed all dealerships and divisions by the end of the year, newly-appointed CEO Fritz Henderson was quoted as saying by Autonews in a conference call. Unless an investor expresses his interest in purchasing Saturn, the brand will be discontinued, contrary to the company's statements included in the February 17 survival plan when GM clearly stated that is intends to keep Saturn alive by the end of 2011.
A revised plan announced today also confirmed that General Motors aims to shed Pontiac by 2010 and focus on just four brands in the United States: Chevrolet, Cadillac, GMC and Buick.
"If a sale of Saturn does not occur, we intend to phase out the Saturn brand by the end of 2009," GM said in its government filing today according to the aforementioned source. "As a result, our current Viability Plan does not comprehend production and sales to dealers of Saturn products beyond 2009."
Fritz Henderson claims a private equity firm has already expressed interest in purchasing Saturn but the two sides are currently in early negotiations stage. Previous rumors also claimed a couple of different parties are also planning to purchase the ailing automaker but, until now, to talks have been concluded.