Photo: GM
With a huge recall linked to at least 13 deaths on its hand, General Motors is upping the ante toward convincing customers that the manufacturer values the safety of its vehicles more than anything else.
Detroit started by announcing a new recall that includes about 1.5 million SUVs, vans and sedans. Today, they’ve taken another step by naming Jeff Boyer as the new vice president of Global Vehicle Safety - a newly-created position.
The 58-year-old will oversee the safety development of GM vehicle systems, the company’s post-sale safety activities and will report to John Calabrese, the vice president of Global Vehicle Engineering.
According to GM CEO Mary Barra, Boyer’s appointment “provides direct and ongoing access to GM leadership and the Board of Directors on critical customer safety issues” and “elevates and integrates our safety process under a single leader so we can set a new standard for customer safety with more rigorous accountability.”
With GM since 1974, Boyer served as Executive Director of Global Interior Engineering and Safety Performance and as Executive Director of Systems Development before being named VP of Global Vehicle Safety.
“Nothing is more important than the safety of our customers in the vehicles they drive. Today’s GM is committed to this, and I’m ready to take on this assignment,” said Boyer.
Earlier this year, GM recalled 1.3 million vehicles in the United States for faulty ignition switches that may prevent the air bags from deploying in the event of a crash. 13 deaths have been linked to this issue.
The US ignition switch recall includes the 2005-2007 Chevrolet Cobalt, 2007 Pontiac G5, 2003-2007 Saturn Ion, 2006-2007 Chevrolet HHR, 2006-2007 Pontiac Solstice and 2006-2007 Saturn Sky. In Canada, GM recalled the 2005-2006 Pontiac Solstice, while its European arm, Opel, recalled the 2007 GT.
Both the National Highway Traffic Safety Administration (NHTSA) and the US House committee have launched an investigation.
The 58-year-old will oversee the safety development of GM vehicle systems, the company’s post-sale safety activities and will report to John Calabrese, the vice president of Global Vehicle Engineering.
According to GM CEO Mary Barra, Boyer’s appointment “provides direct and ongoing access to GM leadership and the Board of Directors on critical customer safety issues” and “elevates and integrates our safety process under a single leader so we can set a new standard for customer safety with more rigorous accountability.”
With GM since 1974, Boyer served as Executive Director of Global Interior Engineering and Safety Performance and as Executive Director of Systems Development before being named VP of Global Vehicle Safety.
“Nothing is more important than the safety of our customers in the vehicles they drive. Today’s GM is committed to this, and I’m ready to take on this assignment,” said Boyer.
Earlier this year, GM recalled 1.3 million vehicles in the United States for faulty ignition switches that may prevent the air bags from deploying in the event of a crash. 13 deaths have been linked to this issue.
The US ignition switch recall includes the 2005-2007 Chevrolet Cobalt, 2007 Pontiac G5, 2003-2007 Saturn Ion, 2006-2007 Chevrolet HHR, 2006-2007 Pontiac Solstice and 2006-2007 Saturn Sky. In Canada, GM recalled the 2005-2006 Pontiac Solstice, while its European arm, Opel, recalled the 2007 GT.
Both the National Highway Traffic Safety Administration (NHTSA) and the US House committee have launched an investigation.
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