General Motors Appoints New Executive

General Motors today announced that it has appointed Eric Peterson as U.S. Vice President, Diversity. The executive, 58, will keep his current role as Director, Industry Dealer Affairs, overseeing relationships with GM’s National Dealer Council, Minority Dealer Advisory Council and Women’s Dealer Advisory Council, as well as with the National Automobile Dealers Association.

Peterson now reports directly to Mark Reuss, president, GM North America, and Mary Barra, vice president, global human resources. In his role as Director, Industry Dealer Affairs, he will continue to report to Jim Bunnell, General Manager, Dealer Network and Sales Support.

GM has a rich heritage of being at the forefront on diversity issues, and Eric will play a key role as we continue to build on this,” said Reuss. “As a global company, with operations in more than 120 countries, we are committed to a culture of diversity and inclusion.  We believe this will give GM a strategic advantage in designing, building, and selling the world’s best vehicles.

Peterson previously worked as regional sales and marketing manager in GM’s South Central Region. In addition to that, the executive led GM’s dealer development organization, which was focuses on appointing more minorities and women as dealer operators in the company’s dealer network.

I am excited to be able to help strengthen GM’s ongoing commitment to diversity with our customers, employees, dealers, suppliers, and communities,” said Peterson. “My belief has always been that understanding and embracing our differences makes us stronger and helps GM win in the marketplace."
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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