Photo: General Motors
Former BMW exec Uwe Ellinghaus will take over as Cadillac’s new Chief Marketing Officer starting January 1, 2014, the Michigan-based automaker revealed today.
The 44-year-old was most recently the executive vice president of market and sales at Montblanc International and served in a number of marketing leadership positions at German manufacturer BMW from 1998 to 2012, also handling brand strategy and marketing services for MINI and Rolls-Royce.
“The addition of Uwe is another important step in the global growth of Cadillac and our leadership team,” said Bob Ferguson, General Motors senior vice president. “Cadillac today is the fastest-growing full-line luxury auto brand, driven by new products that are attracting new buyers to Cadillac. Uwe’s expertise in marketing and luxury brand building will help us extend our growth globally.”
“Cadillac has always had great heritage, brand character and worldwide recognition,” added Ellinghaus. “Now Cadillac has a new momentum and energy, embodied in its new products. This creates a unique opportunity to build the brand globally.”
“The addition of Uwe is another important step in the global growth of Cadillac and our leadership team,” said Bob Ferguson, General Motors senior vice president. “Cadillac today is the fastest-growing full-line luxury auto brand, driven by new products that are attracting new buyers to Cadillac. Uwe’s expertise in marketing and luxury brand building will help us extend our growth globally.”
“Cadillac has always had great heritage, brand character and worldwide recognition,” added Ellinghaus. “Now Cadillac has a new momentum and energy, embodied in its new products. This creates a unique opportunity to build the brand globally.”
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