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Ford Wants to Keep the Entire Family Entertained, Introduces Radio Disney App

Since kids are automakers’ new target group, Ford has just decided to make a first important step in getting to the younger part of the family, introducing the Radio Disney smartphone app. Created as an update feature of their all-new SYNC 3 infotainment system, the new app will allow drivers to stream the famous radio station through the car's stereo.
Ford SYNC 3 infotainment 1 photo
Photo: Ford
We’ve discussed the way car manufacturers could be targeting kids through Power Wheels, so children turn into their lifelong customers. The natural question we were asking you fellows is whether these people are trying to make our kids fond of their real life vehicles subtly offering them cheap, toy cars. Sure, you could say we’re paranoid, but we rather like to think we love asking questions.

This time, however, we’re not talking about plastic toy Mustangs, but rather about music. And if there is something we love more than cars, that's listening to music while driving. And here’s where Ford comes in with their new idea.

The Radio Disney app goes to work when the driver connects his or her smartphone to available Ford SYNC via Bluetooth. A static image of an artist’s CD cover will display on the screen along with play and pause buttons, allowing the driver to make music selections.

We want to provide kids and families easy access to Radio Disney, and working with Ford presents a great opportunity to connect them while on the go,” said Eric Goldstein, vice president, Distribution and Consumer Engagement at Radio Disney. “With added integration of Ford SYNC AppLink technology in the Radio Disney app, kids can share their favorite music and programming in-car for a safe and interactive entertainment experience.

Those who have the company’s next generation communications and entertainment system SYNC 3, AppLink will automatically discover and load the Radio Disney app onto the system's touchscreen. And according to Ford, we’re talking about 1.5 million vehicles on the road in North America who have already installed it.

Radio Disney for Ford SYNC AppLink will be on display at the 2015 International CES in Las Vegas, January 6 to 9, and will be available to customers starting early next year.
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