Photo: Ford UK
Ford plans to launch more than 15 new models in Europe within the next five years, the company’s executive vice president Stephen Odell revealed.
Speaking at the Future of Manufacturing summit held at Cranfield University in Oxfordshire, England, Odell said that most of Ford’s new vehicles will be powered by British-built engines. In addition, he said that UK-assembled mills could power about one third of all Fords globally.
Talking about the current automotive crisis, Odell added that the European automakers need to follow the American recipe to restructure and cut excess manufacturing capacity in order to survive.
“We expect Europe’s volume car makers, preferably encouraged and aided by Brussels, to follow the hugely successful American example and do what everybody knows needs to be done: to restructure, to cut excess manufacturing capacity and to reinvigorate their product range. And to develop industry-leading technology for the world,” he said.
Story via Autocar
Talking about the current automotive crisis, Odell added that the European automakers need to follow the American recipe to restructure and cut excess manufacturing capacity in order to survive.
“We expect Europe’s volume car makers, preferably encouraged and aided by Brussels, to follow the hugely successful American example and do what everybody knows needs to be done: to restructure, to cut excess manufacturing capacity and to reinvigorate their product range. And to develop industry-leading technology for the world,” he said.
Story via Autocar
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