Ford Shows Awesome Ranger Wildtrak

We’re not sure if the European market needs a big pickup truck with good looks, but Ford seems to think so, as it brought the Ranger Wildtrak down to the Geneva Motor Show a couple of weeks ago. Now the carmaker has released what it calls a brand film for this high-riding off-roader.

"From the introduction of the Ranger brand to Europe in 1997, the Ford Ranger has been a major player in the European pick-up segment,"
said Jesus Alonso, Ford of Europe's Director for Commercial Vehicle Marketing, Sales and Service. "This all-new global model offers high-level technologies and impressive efficiency and safety. We are starting a new chapter in the Ranger success story."

The Wildtrak version takes the Ranger’s sporty appearance even further, with a unique colour split on the front. Designers masked out the feature line on the fascia by darkening it, while contrasted it by highlighting the lower intake. The same accent colours were used on the side mirrors, door handles and side air vents to give the vehicle a dark sporty look.

Sitting high on 18-inch alloy wheels, the Wildtrak also adds a roof rack, which enhance its profile. Exclusive Wildtrak badging and graphics help to set it apart from other models in the range.

The model shot in this video comes with a new 3.2-litre diesel that provides about 200 horsepower and excellent fuel economy that is among the best in its class.

Designed and developed in Australia, Ranger will be offered as a complete family of compact pick-ups with three different cab body styles, 4x2 and 4x4 drive trains, two ride heights and up to five series choices to suit every pocket and market. It will be produced in Thailand, South Africa and Argentina for more than 180 markets worldwide.

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories