Just like most of the carmakers selling cars in Europe, Ford performed pretty well in November, posting increases in most regions, including in Turkey, Russia and Eastern Europe were deliveries rose by 146, 84 and 78 percent, respectively. The US-based carmaker says the new C-MAX which is still being launched in certain markets, is one of those responsible for the way the company performed on the Old Continent.
Ford delivered a total of 6,700 units of the C-MAX to customers across Europe and the numbers are expected to grow in the next few months, as the model is introduced in new markets.
"We're pleased to see our sales improvement in November in what is still a very weak market overall in Western Europe – especially with the strengthening of our position in the key markets of the UK and Germany – and the significant sales gains made in Turkey, Russia and Eastern Europe," said Ingvar Sviggum, vice-president, Marketing, Sales and Service, Ford of Europe.
But this doesn't necessarily mean that November was all about milk and honey for the American carmaker. Ford's traditional 19 main Western European markets remained weak, the company said in a statement, thus leading to the lowest November year-to-date industry since 1997. But even if most countries have brought Ford more or less significant decreases, the company remains Europe's no. 2 best-selling passenger car brand on the continent.
"Our product range continues to go from strength-from-strength. The C-MAX models are just coming online and have recorded good early sales. Fiesta sales remain strong, and we have the refreshed CD portfolio of Mondeo, S-MAX and Galaxy. Taken together with the all-new Ford Focus which will be in our dealerships from early next year, and we have one of the freshest and most attractive product portfolios in the industry. We're confident that more and more customers will make us their No.1 choice," said Mr. Sviggum.
Overall, Ford delivered a total of 125,900 units in the 51 European markets and 100,500 units in the main 19 European locations which is 12,400 units or 10.1 percent lower as compared to the same month of the previous year.
Ford delivered a total of 6,700 units of the C-MAX to customers across Europe and the numbers are expected to grow in the next few months, as the model is introduced in new markets.
"We're pleased to see our sales improvement in November in what is still a very weak market overall in Western Europe – especially with the strengthening of our position in the key markets of the UK and Germany – and the significant sales gains made in Turkey, Russia and Eastern Europe," said Ingvar Sviggum, vice-president, Marketing, Sales and Service, Ford of Europe.
But this doesn't necessarily mean that November was all about milk and honey for the American carmaker. Ford's traditional 19 main Western European markets remained weak, the company said in a statement, thus leading to the lowest November year-to-date industry since 1997. But even if most countries have brought Ford more or less significant decreases, the company remains Europe's no. 2 best-selling passenger car brand on the continent.
"Our product range continues to go from strength-from-strength. The C-MAX models are just coming online and have recorded good early sales. Fiesta sales remain strong, and we have the refreshed CD portfolio of Mondeo, S-MAX and Galaxy. Taken together with the all-new Ford Focus which will be in our dealerships from early next year, and we have one of the freshest and most attractive product portfolios in the industry. We're confident that more and more customers will make us their No.1 choice," said Mr. Sviggum.
Overall, Ford delivered a total of 125,900 units in the 51 European markets and 100,500 units in the main 19 European locations which is 12,400 units or 10.1 percent lower as compared to the same month of the previous year.