Ford is planning a year packed with centenary celebration events, with the company willing to introduce multiple themed marketing campaigns. The carmaker will bring historical displays at various motoring events, with a gala being scheduled to take place in the first half of the year.
“Today, Ford enjoys an enviable reputation, leading UK car sales for 34 consecutive years and the best-selling Ford Transit helping Ford lead commercial vehicle sales for 45 consecutive years. In 2011 Ford will launch the new Ford Focus, another global car in the spirit of the Ford Model T,” a company statement reads.
Ford’s special event will be held around the country, with the list of locations including the National Motor Museum at Beaulieu, Hampshire and the Heritage Motor Centre at Gaydon, Warwickshire. In addition to that, the company will bring multiple classic vehicles to this year’s Goodwood Revival, the country’s top historic motoring event.
"Ford of Britain has been in the fabric of the nation for over a hundred years and no motor company has touched more lives in Britain. We have a proud heritage and a bright future. Ford of Britain is a major pillar of Ford's global strategy and the new Ford Focus, centrepiece of the centenary, features advanced powertrains developed and produced in the UK," said Ford of Britain chairman, Joe Greenwell.
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