The specialists at Ford developed this innovative technology after several findings showed that it would help young drivers build road safety experience. According to National Highway Traffic Safety Administration (NHTSA), teens are more likely to take risks such as speeding and also are less likely to wear safety belts than older drivers.
MyKey is appealing to parents of teen drivers, including 75 percent who like the speed-limiting feature, 72 percent who like the more insistent safety-belt reminder, and 63 percent who like the audio limit feature, according to a Harris Interactive Survey conducted for Ford.
Furthermore, Ford saw the benefits that such a system would bring to fleet owners, again influenced by some NHTSA facts which showed the average motor vehicle crash can cost an employer $16,500, while an on-the-job crash that results in injury to the employee can cost employers an average of $74,000. Motor vehicle accidents that result in the death of an employee and/or third party are even more costly.
Traffic accidents are a leading cause of death for people who operate motor vehicles as part of their job. NHTSA data shows that speeding is a contributing factor in 30 percent of all fatal crashes, with the estimated economic cost of speeding-related crashes topping out at more than $40 billion each year. Therefore, the company’s MyKey feature could help mitigate the aforementioned problems.
- Persistent Ford Beltminder with audio mute. Ford’s Beltminder system typically provides a six-second reminder chime every minute for five minutes. With MyKey, the Beltminder chime continues at the regular interval and the audio system is muted until the safety belt is buckled. A message center display “Buckle Up to Unmute Radio” also appears on the instrument cluster.
- Earlier low-fuel warning. Rather than a warning at 50 miles to empty, MyKey provides a warning at 75 miles to empty.
- If MyKey is in the ignition, features such as Park Aid and BLISTM (Blind Spot Information System) with Cross Traffic Alert cannot be deactivated.
- Limited top speed of 80 mph
- Traction control system, that limits tire spin, cannot be deactivated
- Limited audio volume to 44 percent of total volume
- A speed alert chime at 45, 55 or 65 mph