Ford chose Hanne Krough, a member of the Bobbysocks band who won the contest in 1985, to deliver its vehicle supply, expanding its deep relationship with the Eurovision.
“The Eurovision Song Contest this year marks its 50th anniversary. Norway won in 1985, when the female group Bobbysocks sang “Let it swing” in Gothenburg. Band member Hanne Krogh is pictured delivering the Ford's Eurovision vehicle supply, including the new 2.0-litre 203PS Ford S-MAX,”stated the press release.
Ford has provided a fleet of 40 vehicles to cater for the mobility needs of the aforementioned participants. The company is using the ocasion to showcase its latest vehicle line-up, including the new S-Max and Galaxy Multi Purpose Vehicles, Mondeo Saloon, Kuga Sport Utility Vehicle and Transit Van.
The fleet consists of vehicles that come dressed in white or black and feature the Eurovision Song Contest logo “Share the Moment”.
“When we won in 1985 Ford gave us invaluable help regarding transportation. Among other things Ingvar Sviggum, Ford's European vice-president for marketing, sales and service today - who was managing director of Ford Norway then - made it possible for us to drive an Escort Cabriolet specially painted in the band's deep pink colour,” said Hanne, explaining the bond between Ford and Eurovision.
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