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Ford iosis MAX Rolled Out in Geneva

Ford has just rolled out at the 2009 Geneva Auto Show iosis MAX, the third in its series of iosis concept cars incorporating the company's so-called "kinetic design". Just like the previous concepts, the new model features both interior and exterior design innovations, including new door opening concepts, lightweight materials and advanced aerodynamics.

This model perfectly resembles Ford's efforts in designing new fuel-efficient yet powerful models according to the current market demand, the American automaker said in a statement for the press. The over-discussed Ford PowerShift transmission plus the company's Auto-Start-Stop systems are just two examples supporting this statement.

“The iosis MAX marks the next stage in the evolution of kinetic design, and showcases a number of affordable petrol engine technologies that will make a difference to the environment and our customers’ pockets,” says Martin Smith, Ford of Europe’s Executive Design Director.

The concept is powered by a 1.6-liter 180 PS 4-cylinder petrol engine incorporating Ford's new EcoBoost technology and delivering a fuel economy of up to 20 percent better than regular petrol engines in the same power range. Following a series of tests, simulations estimated that iosis MAX could achieve a CO2 emissions rating of even 125 g/km.

“The iosis MAX shows how affordable family vehicles can have interiors which are practical and comfortable, yet still highly desirable,” says Ernst Reim, Ford of Europe’s chief interior designer. “Our vision looks beyond normal automotive processes, taking inspiration from modernist architecture, lightweight construction technologies and even the sporting world.”

As you can see in the adjacent photos, the vehicle boasts a coupe-like side profile with a sleek yet aerodynamic profile. This concept is the first vehicle to feature a distinctive new grille treatment with three horizontal chrome-rimmed bars, Ford said in the statement.

“Using the rear door frame as a form of ‘aero-blade’ helps us create a unique style, while also giving important functional benefits,” says Stefan Lamm. “Details like this enable us to demonstrate that MAV vehicles can be more emotional and dynamic without losing their functional qualities.”
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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