Ford Figo Pricing Announced

After months of waiting, Ford India officially launched the Figo yesterday. The company also announced pricing for the much anticipated new small car, which appears to be much cheaper than expected. Getting straight to the point, pricing for the entry level models starts at Rs. 3,49,900 (approx. $7,695).

The Figo will be offered in four different models, namely LXI, EXI, ZXI and Titanium, each available with different trim levels.  All models also will be available with a Duratorq diesel engine option.

"Our dealers are excited, customers are waiting and the new Figo is now ready to hit the streets," Joe Hinrichs, president of Ford Asia, Pacific and Africa, said in a release. "From the start we wanted to offer all the features of a B-Segment car at a Sub-B price. We've accomplished that with Figo."

As said, the entry-level Figo Duratec LXI, equipped with a 1.2-litre petrol engine, will be priced at Rs. 3,49,900.  The entry-level model also can be equipped with a 1.4-litre Duratorq diesel engine that will be priced at Rs. 4,47,900 (approx. $9,850).

Pricing for the EXI model will start at Rs. 3,81,900 (approx. $8,399) for petrol and Rs. 4,72,900 (approx. $10,400) for diesel variants. The ZXI models are priced at Rs. 3,99,900 (approx. $8,797) for petrol and Rs. 4,96,900 (approx. $10,928) for diesel and the top-of-the-line Titanium at Rs. 4,42,900 (approx. $9,740) for petrol and Rs. 5,29,900 (approx. $11,655) for diesel model.

"We have kept our promise and priced all four Ford Figo models very competitively to emphasise Ford's commitment to this huge segment of the growing Indian automobile market,"
said Michael Boneham, president and managing director of Ford India. "We are committed to setting new benchmarks with Figo in this segment.  Figo offers more features, interior space, technology and durability than other vehicles at this price in the segment."  
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