Photo: Ford
Keeping an eye on what the customers wants has payed off for the Blue Oval, as their second generation of C-MAX and Grand C-MAX have secured them double their previous market share in the medium MPV segment.
So far, over 135,000 of both the five-seater and seven-seater variants have been sold since the launch back in late 2010. The figures are double what the old models achieved in the same period, and interestingly, the new generation increased market share from 6.7 to 12.7 percent.
“The C-MAX proves that even in an extremely competitive market and a difficult economy, customer will respond to great new products”, said Roelant de Waard, Ford of Europe vice president of Marketing, Sales and Service. “The only way to double sales and segment share in one year is win over new customers from the competition, and that’s what C-MAX is doing.”
“The C-MAX proves that even in an extremely competitive market and a difficult economy, customer will respond to great new products”, said Roelant de Waard, Ford of Europe vice president of Marketing, Sales and Service. “The only way to double sales and segment share in one year is win over new customers from the competition, and that’s what C-MAX is doing.”
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