Ford Announces 2010 Beijing Auto Show Lineup

American manufacturer Ford announced today what goodies it is planning to bring to the Beijing Auto Show, which starts April 25 at the China International Exhibition Centre. Visitors to Ford’s booth will get to see the new Ford Fiesta and a preview of the next-generation Ford Focus, as well as new technologies for connectivity, entertainment and fuel-efficient motoring.

The new Ford Edge will also make its regional debut at the Beijing show. The SUV will feature MyFord Touch driver connect technology, powered by SYNC.

Moreover, Ford says a new concept car will also make its global debut at the show, while it will also be demonstrating its EcoBoost engine technology. Two large, orange robots help communicate the Ford EcoBoost story and showcase the EcoBoost engine on display.

Drive Smart is one of the key pillars of the Ford brand,” said Robert Graziano, chairman and CEO, Ford China. “With the China debut of SYNC, the Beijing Show will be a proof point why Ford is building a reputation globally as a technology leader as we build momentum after a record year of sales with great products like the Ford Focus and the new Ford Fiesta. Customers are recognizing increasingly that Ford stands for unique strengths and appeal.”

To learn more about the new technologies in the next-generation model, visitors can play a starring role in a film which highlights Focus technologies. They can take the Control Blade Challenge or the interactive Safety Driving Challenge to test their own driving skills as well. There’s a special 3D Drive Quality experience awaiting visitors, too.
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