Fiat to Show 500 by Gucci at New York Fashion Week

Two of Italy’s most respected brands joined hands in creating the Fiat 500 by Gucci. The fashionable car is set to make and entrance during New York Fashion Week on Fashion’s Night Out, September 8th. The new 500 brings together both Italian craftsmanship and style in a dynamic and practical package. The Fiat 500, has been personalized by Gucci creative Director Frida Giannini in collaboration with Fiat’s Centro Stile.

"In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly became the must-have car of its time. Traveling in style has also been at the heart of Gucci ever since Gucci Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in Gucci's 90th anniversary year," Frida Giannini was quoted as saying by Fashion Member.

The 500 by Gucci come finished in a one of a kind eye-catching glossy pearl-glass paint. The colors complement onea nother a courageous combination would be black, with detailing in chrome accompanied by interiors that contrast the strong exterior color. The opposite white combination with satin chrome and black interiors gives it a sophisticated look.

"With Gucci as our design partner, we've amplified the Italian style of our Fiat 500 with unique exterior and interior looks that will make the car truly unique on the road. This special edition adds dimension to the Fiat 500 portfolio and will appeal to North American customers who appreciate Italian style just as much as modern technology, value and fuel efficiency,” Laura Soave, Head of Fiat Brand North America, according to the aforementioned source.