Fiat and Mercedes Opening Cafes in India to Attract Customers

The Indian car market proves to be the new battle ground for worldwide car manufacturers. Among the eager names to compete on the Indian car market are obviously Mercedes and BMW. The competition between car manufacturers seems to take its grounds aside the roads in a marketing stunt to attract more customers. Ia a chase to lure in more customers, these manufacturers have revealed a particular interest in opening cafes and lounges.

For the moment, BMW, Fiat, Ford and Mercedes have shown interest in this new initiative, but as things are evolving it will not take long before for other car manufacturers to fallow a similar approach. For example Fiat India has partnered with Lavazza lounge, where customers can check out the features of the Fiat model on display along with enjoying a cup of coffee.

“The idea is to bring out the Italian-ness of Fiat while introducing the style and technology to consumers. The attempt to increase sales is definitely one of the reasons for opening cafes in India. It (cafe) will be the face of Fiat in India." Ravi Bhatia Fiat India’s VP was quoted as saying by rushlane.com

Also, Mercedes has joined a similar venture by opening their own luxury lounge at the famous T3 Terminal in Delhi Airport. At the Mercedes Benz Star Lounge, the consumers can check out the new SLS AMG luxury GT on display.“When it comes to luxury retailing, you are not just selling cars but a lifestyle. We realized we could not just expect customers to visit us, we had to reach them where they are too,"  Bhatia added. Debasis Mitra Sales and Marketing Executive at Mercedes Benz as related by the aforementioned source.