The new advertising campaign cracks jokes and entertains, but it still highlights the fact that Fiat Professional vehicles offer a good, honest proposition for businesses. The humor introduced into the advertising is also a continuation of the bold ‘The Fleet’ campaign, which was launched last year by Fiat Professional, which took the form of a TV sitcom, and proved popular with TV viewers and website users.
A series of 30-second TV commercials will start airing during April and May, just as the football season climaxes. A total of six videos will show van users adopting ‘football-speak’ and ‘wind-ups’, before a straight message about Fiat Professional vans’ exceptional quality is delivered along with the ‘We Speak with Facts’ line.
“Last year’s advertising with ‘The Fleet’ was one of the most daring we have undertaken, but its humor was so well received that we wanted to do something similar this year,” says Gerry Clarke, director, Fiat Professional UK. “I am very pleased with this latest campaign as it says all the right things about the Fiat Professional range of vans. We are also developing football-themed radio, digital and direct marketing support to run during the same quarter to further increase awareness.”
More info on the ad campaign will be available at the Fiat Professional CV Show stand in the NEC Centre, Birmingham, on April 12-14. Seven vehicles will be on display there, each liveried in the corporate colours of companies using Fiat Professional vehicles.
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